An app
Making every gesture visible and motivating.
- Simple, self-reported tracking of the litter you pick up
- A gamified experience: challenges and leaderboards
- Premium option: advanced stats and exclusive challenges
Run. Pick. Smile.
Let's turn running into a collective force.
Imagine a world where every stride cleans up the planet. Where running becomes an act of citizenship. Where impact is measured in litter picked up, not in kilometres.
Android beta · iOS coming soon
The facts
Millions of runners. Tonnes of litter. What if we connected the two?
621M
runners worldwide
1 Mt
of litter dumped in nature every year in France
A new way to run
At LitterUp, we're not chasing performance. We're after the gesture that matters.
No stopwatch, no pressure. Just you, your energy, and the urge to do some good. Every piece of litter picked up is a victory. Every run is a contribution. It's sport, yes — but sport that breathes, brings people together and cleans up.
Most sports apps celebrate individual performance: speed, times, kilometres. LitterUp changes the rules. Here, it's not your time that counts, but your collective impact.
- No pressure from the clock.
- No fear of comparison.
- You're not running to beat your record, you're running to beat pollution.
Our ambition
− 1,000 tonnes
of visible litter in public spaces by 2030, through the collective action of runners, walkers and committed citizens.
How it works
An eco-friendly run, visible and gamified
LitterUp doesn't replace your watch or your running app: it works alongside them, so you can log and celebrate what you pick up.
I go for my usual session
Running, walking, trail: your outing, at your own pace. No performance goals.
I pick up what I come across
Bottles, cigarette butts, cans… Every item picked up counts, one piece of litter at a time.
I log it and share it
I log my items by category, the app calculates my impact, and I'm proud to share it.
The app
Making every gesture visible and motivating
A gamified plogging experience, designed to make you want to go again.
Simple logging
When you get back from your outing, you log your items by category. No photo required, no mandatory GPS.
Your impact, in numbers
Weight collected, number of items, environmental equivalents: your stats add up, outing after outing.
Challenges & progress
Weekly challenges and progress that rewards your consistency, to keep you motivated without ever checking the clock.
Sharing
In one tap, an image of your outing to share with your friends and on social media.
“Every item you count is a real action for the planet. Be honest, your impact is real!”
Plogging
A global trend, born in Sweden in 2016, now practised in more than 100 countries
Sport, ecology and civic engagement: three fast-growing trends, backed by local events, NGOs and municipal campaigns. LitterUp is the first to give this practice a truly collective, measurable and inspiring dimension.
1,000 t
of litter collected by the Ploggers of India movement between 2017 and 2022.
3 t
picked up in a single day at the 2022 World Plogging Championship in Italy.
288 kcal
burned in 30 minutes of plogging, a little more than a classic jog, thanks to all the bending and picking up.
What we offer
An app, a brand, a community
A brand
Living its values every day.
- Practical plogging gear: gloves, bag, litter picker
- Growing into an eco-friendly clothing brand
- A sign of belonging to a committed community
A community
Building a collective, contagious movement.
- Corporate challenges: CSR and team building
- Civic campaigns with local councils
- Events and content to unite and inspire
The brand
Gear designed for plogging, and for showing it
Gloves with a hook so you can clip them on easily, a crossbody bag made for running, a litter picker to grab rubbish without bending down. Then hoodies, T-shirts and eco-friendly accessories: the sign of belonging to a community that takes action.
Images for illustration only — the shop is coming in a later stage of the project.
The community
A collective movement, and a contagious one
LitterUp is for everyone who wants to take action together: runners and walkers of course, but also companies, local authorities, associations and brands.
Companies
In-house plogging challenges to strengthen your CSR approach and team building.
Local authorities
Civic campaigns and events to get residents and schools involved.
Associations & brands
Events, content and partnerships to unite and inspire.
Download the app
Join the LitterUp beta
The app is in its testing phase. Install the Android version, head out for an outing, and tell us what you think.
What's new in this version
- Download the APK
Straight from your Android phone, using the button on this page.
- Allow the installation
Android will ask you to allow apps from this source (Chrome or Files). That's normal for a beta outside the Play Store.
- Install and create your account
Open LitterUp, create your account, and head out for your first outing.
- Tell us what you think
Bugs, ideas, impressions: write to us at contact@litterup.fr.